Meet the Team

Boost your video business with data-driven approach and best practices from Google and YouTube

    • 7 years at Google, and 6 years at YouTube, focused solely on growing YouTube channels and media company businesses without advertising spend

    • Grew 800+ channels in views/revenues on YouTube

    • Was responsible for over 3.3B views on channels every month

    • Top 1% of the most experienced YouTube partner managers globally

    • Channel Accelerator program & educational agenda lead (YouTube NextUp)

    • Spokesperson of the YouTube for Creators channel

    • C-founder of a family business with a YouTube channel at its core, built from scratch (360k+ subs)

    • Channel growth case studies with hard data

    • 7 years at Google, and 5,5 years at YouTube, focused on Content Operations GTM and Product Management.

    • Expert in YouTube Analytics, Data, copyright, policies, monetization, and complex technical solutions.

    • YouTube Analytics product manager, an expert in social media measurement and optimisation

    • Supported XX+ partners across EMEA from MCN, traditional media, music, gaming, kids, and many other verticals.

    • Released a tool helping creators build data-based pitch decks Media Kit and migrated 50M+ creators to the new YT Creator Studio.

    • The face of the official Creator Insider channel.

    • VidCon Speaker.

    • Built a 7.5k+ member community for tech professionals on Telegram

    • Full portfolio

What we offer

Starting on YouTube

  • Hire an expert to be with you and coach you on each step. The best way to manage your channel and to get the best in-house knowledge under expert supervision.

    • Business assessment

    • YouTube 101 training: essential YouTube knowledge

    • Competitive Overview

    • Content plan assessment

    • Production per video: Video production overview, Video Optimization, Sales funnel optimization

    • Weekly calls and consultations

    • Monthly Analytics overview and reporting

  • In-depth video call to address specific questions.

    • Consultation based on pre-submitted questions or real-time inquiries.

Established Channels

  • A video call where you can ask any questions you may have.

    • Consultation based on pre-submitted questions or real-time inquiries.

  • Subscription-based, on-demand text and phone consultations with YouTube experts.

    A response to any questions 360 around YouTube and the process of YouTube management you may have via a text, a voice message, or a phone call.

  • On-call support and a monthly audit of your channel that allows you to reflect on the progress and understand the changes and optimization opportunities.

    • Monthly or quarterly reviews (based on your needs) based on the best practices straight from Google and YouTube

    • An overview presentation made according to the best practices of these companies. Requires several hours of work for an experienced person and usually takes several days for an in-house YouTube Analyst to complete.

    • Up to 2h call with a presentation & Q&A. A call can be used for a general Q&A as well, outside of the presentation

    • On-call package included.

  • A step-by-step strategy that can be implemented on your channel.

    • An in-depth Competitive Research.

    • A brainstorming session with your team to get the creative ideas from your minds.

    • A content strategy based on topics and formats that have the highest potential to break through.

    • Delivered in the form of a Kanban, a presentation, or a mindmap (or all three).

    • A presentation and a consultation.

    • Includes video formats, topics, scriptwriting techniques, thumbnail guidance, full video optimization guidance, and sales funnel guidance.

Team Hiring and Training

    • Assistance in hiring key roles such as thumbnail designers, scriptwriters, producers, or entire production teams.

    • Filling in the gaps in your team or assembling a team for you.

  • A 3-hour workshop for the team with a Q&A, allowing you to have the full team inspired and onboard with the goal of organic YT growth.

  • Analytics workshop from the YT expert to drive organic growth and leverage the power of the algorithm.

Production

    • Specializing in luxury real estate, hospitality, modern art and finance

    • End-to-end (ideation to upload) video and social media assets production

    • Access to creatives, producers, project coordinators, scriptwriters, video editors, thumbnail designers, and channel administrators.

    • Graphic and website design, animation.

  • A trusted team manages your social accounts end-to-end.

Contact us.

alina@verbetcetera.com

3rd Floor, 86-90 Paul Street
London, England, EC2A 4NE